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Which mode of advertisement is least effective for recruiting a new food service director at a large hospital?

  1. Internet advertising on job sites

  2. Internal sources

  3. Recruitment agency

  4. Advertising in a weekly local newspaper

The correct answer is: Advertising in a weekly local newspaper

Advertising in a weekly local newspaper is considered the least effective mode for recruiting a new food service director at a large hospital due to several factors. Firstly, this method may not reach a sufficiently targeted audience. Individuals with the qualifications and experience required for a food service director position are less likely to be searching for jobs in local newspapers, as these professionals often seek opportunities on specialized job boards or through industry-specific resources where postings are more aligned with their expertise. Moreover, the audience of a weekly local newspaper may not encompass potential candidates who are currently employed in larger organizations or hospitals, which typically utilize more modern and direct recruitment strategies. The visibility of job postings in job-specific platforms or recruitment agencies tends to be much higher, attracting more qualified candidates who are specifically looking for such roles. Additionally, many of the qualified individuals in the field may already have established networks or preferences for how they seek new opportunities, predominantly through online platforms where they can quickly assess job openings that match their career goals. Thus, leveraging more contemporary means, such as internet advertising on job sites or using a recruitment agency, generally proves to be more effective for recruiting specialized positions like a food service director in a large hospital setting.